crowd of people in front of store

b&b26 Is Black Friday Really Worth It?

This Friday, millions of people will line up outside of stores across the country and try to score a deal on Black Friday.

But is it really worth it? Are you actually saving that much more money? We talk about the psychology (and psychological tricks) behind Black Friday sales, why it appeals to some basic human emotions and desires, and what you’re trading for that good deal you’re hoping to get.

We also go over some tips on how to keep your Christmas shopping budget in check,whether or not Black Friday is in your plans.