ice bucket challenge

B&B #19: The Psychology of Charitable Giving

The Ice Bucket Challenge was a charitable giving phenomenon this summer. The ALSA raised over $100 million in the last three months – that’s almost 50% more than the US government has committed to helping fight ebola.

What makes some charitable campaigns more successful than others? What compels people to give to one charitable cause vs. another? And what are the financial implications of a big campaign like this?

We explore all this and more on this week’s show.