b&b170 DDJA Castell J Barnes on the business of motivational speaking
Let’s cut through the bullshit. We were skeptical of people who call themselves motivational speakers. A lot of people who become motivational speakers were in another industry that involved presentation or performing and found they weren’t making enough money or gaining enough traction so they switched to “motivational speaking.” So for this month’s Dead Day Job Army, we talked to Castell J Barnes, a man who is in the business of motivational speaking. The interview will surprise you.
DDJA Welcome to the Dead Day Job Army, a monthly Brunch & Budget series where entrepreneurs and freelancers of Color share their stories and talk about the real.
It’s not easy to start your own business and it’s even harder when it feels like you have to explain to your family what you do every time you see them, when you walk into an event and can count on one hand the PoC in the room, when you try to ask for what you’re worth, but don’t want to get passed over for the next person.
We ask folks to leave their shiny pictures and Instagram highlights at the door and tell us what it’s really like to do the work, put in the time, and devote your life to your work.
Music featured in this episode:
Follow Castell on social media: @cjrbarnes
Want more? Subscribe to our show on iTunes! New episodes every Tuesday.
Castell J Barnes: A lot of people are focused on time and this and that–and it’s just will. If you wanna do something you just do.
Castell J Barnes: The first step is the first step.
Castell J Barnes: I was going to college full time. Working full time. At that time my daughter was coming as well…so I know what it is to juggle multiple things full time.
Castell J Barnes: If you have an idea and you’re able to promote it the right way, you will be compensated.
Castell J Barnes: You’re gonna struggle, you understand? But once you get your groove you can replace what you’re making at a 9-5 in like 4-5 months, if you’re serious about it.
Castell J Barnes: If you wanna be a motivational/inspirational speaker–changing lives–there’s so much money in academia.
Castell J Barnes: We always do what we always do.
Castell J Barnes: Negotiate. Know your worth.
Castell J Barnes: I’d rather make $200 thousand by myself than you give me $2 million as a signing bonus and I slave for the rest.
Dyalekt: Everybody, don’t leave your corporate jobs to accidentally end up back in one.
Castell J Barnes: [The biggest challenge is] the lack of support of others.
Castell J Barnes: 150-200 years ago, pre-Industrial Revolution…90% of the United States were entrepreneurs. Why? Because of farming and different things. 10% were corporations. Now it’s flipped.
Castell J Barnes: The person cutting your check is either an entrepreneur or works for one.
Castell J Barnes: Two reasons people don’t succeed is over thinking and then caring about what other people think of you. And a lot of that comes from family and friends.
Castell J Barnes: Don’t let nobody mess with your mind. You mess with your own mind.
Castell J Barnes: Once you get on stage, you’re the smartest person. You’re perceived as the smartest person.
Castell J Barnes: You’re gonna have to stretch yourself, you understand? You gotta have that willingness to do it at first.
Castell J Barnes: Detach, create, re-engage, and then build.